Why Brilliant Ethiopia?

#1: We know Ethiopia

We have lived and worked in Ethiopia long before our days at Brilliant, and we still visit every year. We only help people with Ethiopian experiences, because it’s a region we’re passionate about. This means we can give you advice and personal recommendations for where to go, where to stay, and what to do.

#2: We work with a network of local partners

We’ll listen to what you want from your trip and we’ll suggest an itinerary or places to stay based on your exact requirements. We rarely arrange the same experience twice. Plus, because we work directly with trusted partners in Ethiopia, your money goes to the local community.

#3: We’ll help you arrange your trip in a way that suits you

You can book your entire, personalised trip with us or we can recommend local partners so you can book trips directly with them. Whatever help you need, we can provide advice and support. We know that creating the perfect itinerary is important.

Our Team


Luke’s passion for adventure travel goes back to his explorations in Zimbabwe and Tanzania in his late teens. He’s subsequently been part of some of the travel industry’s great innovations, including leading roles in developing online hotel reservations and customer reviews. More recently he’s been a champion of both regionally specialised travel propositions and a drive to connect travellers directly to the local guides and operators that run the trips.



Tom has a long-standing love affair with Africa. He started the award-winning marine conservation charity Blue Ventures (www.blueventures.org) in Madagascar, and has lived in several sub-Saharan countries over the years. Tom has started a number of businesses with a social mission, working closely with local communities but also with a keen eye on environmental issues. In 2012 Tom built a house on the Kenyan coast and visits East Africa as often as he can.



Marc is a travel enthusiast and is the newest member of the Brilliant team. He spends his time finding exciting ways to introduce people to new countries, cultures and languages. Marc is on a mission to connect the world, having previously focused on education technology to accelerate language learning, he is now the chief researcher and manager of everything Brilliant.


Ready to plan your Ethiopian adventure?