What do we do?

We plan and arrange adventures in Ethiopia. Whether it's a 3 week tailor-made itinerary, or a 3 night hiking trip, we can get everything arranged for you, advise on kit to bring, answer any questions you may have, and get you set up and ready to go. Working with a network of local partners means we can arrange tours across the country, and all of our partners have been vetted by us, so you can rest-assured your trip will be seamless from start to finish. 

What can I book?

There are 4 main types of tour: 

  1. Private tours. 
  2. Group tours. 
  3. Tailor-made tours. 
  4. Brilliant Specials. 

Which type of adventure is right for you depends on your needs, interests, availability and budget. 

1. Private Tours

Private tours are perfect if you don't want to design an itinerary from scratch, and would prefer to travel with friends and family rather than in a group. All of our private tours have been hand-crafted by us, which means the itineraries are smooth and exciting. Of course, nothing is set in stone, so we're happy to make adjustments until the trip feels right for you, and any of our shorter trips can be combined to create longer, more comprehensive holidays. 

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2. Group Tours

With set departures and more fixed itineraries, group tours are perfect for solo travellers looking to explore Ethiopia without breaking the bank. You get the benefit of lower costs (versus a solo tour) and get to explore the country with like-minded people. 

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3. Tailor-made Tours.

If you want to create your dream adventure from scratch, but need a team of experts to turn those dreams into an bookable itinerary, a tailor-made tour is just what you're looking for. We'll listen to your dreams, offer suggestions and advise, and work with you in crafting the perfect adventure. Once we've built something you love, we'll get you set up, booked in, and ready to go. Brilliant!

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4. Brilliant Specials

Our special tours run as group tours, and offer experiences in Ethiopia like no other. Whether it's a Northern Tour passing through Lalibela during Ethiopian Christmas, or a tour to the South taking you back to Addis in time for the Great Ethiopian Run, each tour is unique and real memory-builders!

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Why Brilliant?

  1. We know Ethiopia: 

    We’ve spent a lot of time finding, testing, selecting and working alongside the best guides and operators to ensure your trip runs seamlessly from start to finish. All of our guides know Ethiopia like the back of their hand so you can rest assured knowing you're being looked after by the very best.  

  2. No such thing as 'good enough':

    We live for feedback and are constantly improving our services. Our extensive experience exploring Ethiopia combined with the lessons we've learnt from travellers gone by means we know what is suitable for whom, which type of trip makes sense for you and how get the most out of your time in Ethiopia. 

  3. A trusted voice in the crowd: 

    With thousands of tourists visiting the Ethiopia every year, the guides and operators vary from the fantastic, to the bad and ugly.  Let us help you organise the hassle free and adventure filled holiday you've always dreamed of.    

Ready to plan your Ethiopia adventure?


Whatever your budget, group size, length of stay, preferred activity or appetite for adventure, we can help.

+1 (415) 800-3525